Yellow Dog Design Map Policy

9/26/2017

Yellow Dog Design, Inc.

Minimum Advertised Price (MAP) Policy

Yellow Dog Design(YDD) is an industry leading manufacturer of pet products. It is our goal to provide outstanding customer service and an excellent customer experience through our network of authorized dealers, distributors, online merchants, and retail stores (collectively “Resellers”).
Our Resellers spend substantial amounts of time and investments of resources to make good on YDD’s goal of providing outstanding customer service and ensuring the excellent experience our customers have come to expect. In order to support our Reseller’s efforts, YDD has unilaterally adopted a MINIMUM ADVERTISED PRICE (MAP) POLICY.
YDD, at its sole discretion, reserves the right to discontinue doing business with any reseller that advertises any product(s) covered by this MAP Policy at a price lower than MAP.
The MAP Policy applies to advertised prices, not the price at which MAP products are actually sold or offered for sale to an individual in-store or over the phone. It also does not apply once an item is placed in a customer’s “virtual shopping cart” on an internet website. Pricing that is associated with the end customer’s intent to purchase is deemed the “selling price” and falls outside the MAP Policy.
The products covered by this policy are YDD’s current line of products and /or any products found in our catalog or on our website. YDD may in its sole discretion modify any products covered by this MAP Policy from time to time.
The MAP Policy applies to all advisement of MAP products in any and all media, including but not limited to coupons, flyers, posters, inserts, mailers, magazines, newspapers, catalogs, mail order catalogs, internet or similar electronic media including websites, blogs, forums, email newsletters, email solicitations, Twitter, Facebook, Etsy, Pinterest, or similar social media sites, television, radio, and public signage.
The MAP Policy does not apply to solely on premise or in-store advertising that is not distributed to customers.
Resellers may not make any statements, displays or communications on its website that indicate, state, or imply or suggest that a lower price may be found at the online check out. This includes but is not limited to: “click here for lower price”, “see lower price in cart”, “check cart for lower price”, “add to cart for lower price”, or similar language. Website features such as “click for price”, automated “bounce-back” pricing emails, pre-formatted email responses, forms, and automatic price display for any items prior to being placed in a customer’s shopping cart, and other similar features are considered to be communications initiated by the reseller(rather than by the customer) and thereby constitute “advertising” under this MAP Policy.
It shall not be a violation of this MAP Policy to advertise that the reseller has “the lowest prices” or will match or beat its competitor’s prices or use similar phrases so long as the reseller does not include any advertised price below MAP and otherwise complies with this MAP Policy. In addition, it is not a violation of this MAP Policy to advertise that a customer may “call for price”, or “email for price”, or use similar language, specifically with respect to YDD products, so long as no price is listed.
From time to time, YDD may permit resellers to advertise MAP products at prices lower than MAP retail pricing. In such events, YDD reserves the right to modify or suspend the MAP retail pricing with respect to the affected products for a specified time.
If YDD products are advertised or promoted as part of a package or a bundle that includes other products, it shall be a violation of this MAP Policy to advertise the package or bundle at a price if: (1) each YDD product included is not above its individual Minimum Advertised Price, (2) is lower than the total Minimum Advertised Price of each YDD product combined, or (3) violates the letter or spirit of the MAP Policy.
YDD reserves the right to cancel all orders and indefinitely refuse to accept any new orders from any resellers if YD determines, at its sole discretion, that a reseller has violated the MAP Policy or the spirit of the Policy.
YDD’s sales representatives, distributors, dealers, and any resellers, shall have no right to enforce the MAP Policy, or make any agreements or assurances with respect to YDD’s policy regarding reseller advertising or pricing.