Yellow Dog Design Marketplace Activity Policy

12/7/2017

From our inception, Yellow Dog Design has placed a priority on independent, small chain, and regional pet stores. Protecting our brand and your livelihood has always been one of our guiding principles. This focus will continue as we all consider the rise of eCommerce and online marketplaces.

Beginning January 1, 2018 all Yellow Dog Design customers will be required to  comply with our long standing Minimum Advertised Pricing policy and a new Marketplace Activity Policy. The Pricing (MAP) policy can be found on the following link. Please ensure that your stores, websites, and all other channels are in compliance with this policy by Jan 1, 2018.

Over the last eleven months we have spent considerable time researching and analyzing the presence of our products on marketplaces, as well as those of competitors and other brands in the pet category. We have also solicited and received feedback from a number of customers. The rise of Amazon and other marketplaces such as Jet, Walmart, and eBay are like no other disruption in the history of retail. Their reach and focus on growth vs profits has offered unprecedented opportunity, while simultaneously presenting significant risk to both brands and businesses just like yours. In order to safeguard our most valuable asset, you, and to ensure years of mutually beneficial cooperation, we will be applying and enforcing the Marketplace Activity Policy effective  January 1, 2018.

The requirements are as follows in regard to Amazon activity, listings, and sales: 

1. Sales of Yellow Dog Design product via the FBA program is not permitted
2. Sales of Yellow Dog Design product via Seller Fulfilled Prime is not permitted
3. Sales of Yellow Dog Design product via FBM (fulfilled by merchant) are permitted and must comply with the aforementioned MAP policy
4. Creating, modifying, or otherwise altering Yellow Dog Design products on Amazon is not permitted. This includes but is not limited to titles, images, feature bullets, videos, descriptions, sponsored product ads, offers, promotions, bundles, kitting, and giveaways
5. Failure to comply with any of the aforementioned policies will result in immediate action against the seller account, business entity, customer status within Yellow Dog Design, and all open or pending orders.